How We Work
SEGMENTATION /
Who are the target users ?
How Might We Provide Better User Experience for Office Workers ?
According to my client’s secondary research, experienced office workers with a decent salary are more concerned about their working efficiency and environmental comfort. Besides, they are used to consuming high-value products to fulfill their self-identity.
Hence we clearly defined our TA are 30 to 45 years old office workers.
POSITIONING /
Think thoroughly by Value Proposition Canvas
I analyzed the customers' jobs firstly to find out the pain points from target users of all-in-one computer. Moreover, by Value Map, I focused on how our product can provide value to the customers and defined what we were going to offer.
Traditional all-in-one computers are designed almostly with backward I/O ports, which is actually a gap to satisfy a convenient user experience. And the real operating situation with a USB hub and wires on the desk is completely a chaotic tragedy.
HOW MIGHT WE /
Turn existing challenges into opportunities
Responded to HOW MIGHT WE, I proposed 2 solutions in terms of operation system integration.
• Let general ports closer to avoid tangled wires.
• Adopt wireless technology instead of charging wires.
DESIGN /
Ideate and visualize the concept
Through the design process including sketching, modeling and defining design language by a Mood Board to merge the characters from target users. A geometric contour with low-key luxury in different CMF schemes have been used to represent a symbol.
Considering the marketing strategy, the Color Plan B has a higher degree of approval. Therefore, the final appearance of this all-in-one computer adopts a black and gold design.
