How We Work
SEGMENTATION /
Who are the target users ?
According to my client’s secondary research, experienced office workers with a decent salary are more concerned about their working efficiency and environmental comfort. Besides, they are used to consuming high-value products to fulfill their self-identity.
Hence we clearly defined our TA are high-end users aged 30 to 45.
Traditional all-in-one computers are designed almostly with backward I/O ports, which is actually a gap to satisfy a convenient user experience. And the real operating situation with a USB hub and wires on the desk is completely a chaotic tragedy.
HOW MIGHT WE /
Turn existing challenges into opportunities
HOW MIGHT WE provide better experience for users? I proposed 2 solutions in terms of operation system integration.
• Move the system from the back to a stand on the table for providing more value
• Let frequently used ports closer to avoid tangled wires
DESIGN /
Ideate and visualize the concept
Through the design process including defining features, sketching, modeling and building the design language through a Mood Board to merge the characters from target users. A geometric contour with a low-key luxury CMF scheme has been used to represent a symbol.
Considering the marketing strategy, the Color Plan B has a higher degree of approval. Therefore, the final appearance of this all-in-one computer adopts the black and gold design.
